In 2016, they transitioned to a completely gluten free brand and started adding Paleo products to the line (they now produce nine varieties). From 2014 – 2017 additional bakers were hired and new equipment purchased to enable increased production. At the same time, their daughter Coral returned home to join the family business with a degree in marketing and ten years of work experience. In 2013, Back Roads outgrew their home commercial kitchen and made the decision to move production to the Cotton Mill in Brattleboro (where they previously produced Vermont Gold maple products). By 2012, Back Roads was selling both bulk and packaged granolas and had expanded their flavor offerings. Growth came quickly, along with a high level of customer satisfaction and increased demand from retailers all over the East Coast. Many co-ops in our region began selling Back Roads Granola – your Brattleboro Food Co-op being the first to sell the original, in bulk. In 2011, Virginia and Peter renovated an existing 16’ x 24’ space at their home for a commercial kitchen capable of producing 1,000 pounds of granola per week. Guests raved about the granola served at breakfast and often asked if they could purchase it to bring home. They spent four years offering a lovely, unique place for folks to stay at their “back roads” Vermont getaway. After their kids grew up and left for college, Virginia and Peter renovated their home to open Spirit Hill Farm Bed & Breakfast. Their first business was Vermont Timber Homes, a timber frame business, and their first food business was Vermont Gold, which produced a line of maple syrup, maple candy, and maple sauces and salad dressings. They have raised cats, dogs, chickens, pigs and llamas over the years, and when they’re not at work, Virginia and Peter spend most of their free time together on the farm, cooking great meals, though they travel they can. They built their own home and raised their two daughters (now grown) there. Virginia and Peter met at the University of Oklahoma, moved to Vermont in the 1970s, and have lived in Halifax, VT ever since. In just nine years, with an excellent core group of family and staff working around them, Back Roads has succeeded in becoming a nationally and internationally distributed granola brand with a wide variety of offerings. The recipe for their granola business is one that has created a perfect balance of high quality, certified organic, gluten free ingredients with a fair price point for the finished product. Peter’s experience in the carpentry and construction business has enabled him to design and build a customized production line of great efficiency that produces batch after batch of top-quality granola, which get packed fresh and swiftly shipped out the door to their many customers. They have been entrepreneurs in one form or another for much of their lives, and in many ways their success story starts with Virginia and Peter’s skills: Virginia’s business savvy and sales and marketing experience, combined with her commitment to impeccable customer service, has led their strategy, branding, and sales approach she and her team build relationships with every one of their current buyers, and are quick to respond on every level to satisfy their customer base. Peter and Virginia Vogel founded Back Roads Granola with the goal of creating the best granola you have ever tasted.
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